Most small brands really struggle to make their marketing work. They might point to their Facebook Ads not working, reduced social reach, or lack of search engine ranking.
To be fair, all these can be a cause for frustration and a lot of wasted money. But they are not the underlying problem.
The three biggest reasons why most marketing fails is because brands don't:
1. Invite customers into a clear story that solves their problem
2. Communicate that story consistently across all parts of the customer journey.
If you're a purpose-driven brand and struggling to make your marketing work, there could be one more massive underlying issue. You could be forgetting to:
3. Cast the customer as the hero in your epic, transformational mission.
This mission is your Super Power, and if you're not happy with the results of your existing marketing, it's time to develop a storybrand!
I want to make sure this is the most valuable 60 minutes you'll spend all year.
Unlike general courses, generic mentoring services and free youtube videos, coaching with Sustainable Ecommerce is tailored specifically to your business.
Right from our first call, we'll tackle the #1 thing keeping you up at night so we can unblock your business growth. Whether that's overall growth strategy, effective hiring, improving your store conversion or automating your operations, is your call!
If you're ready to get some fresh eyes on your business an unlock your brand's growth this year, schedule a call now!
I'm the founder of Sustainable eCommerce, a serial entrepreneur and brand investor. Over the past decade I've built multiple eCommerce brands myself as well as helped dozens of other business owners scale up their online businesses to 7 figures.
I've learned there are really only 2 things your marketing needs to do:
1) Attract customers by showing them how your products help them solve their problems
2) Re-engage and retain new customers by emotionally enrolling them as the hero in your brand's mission
Once your marketing starts focusing on those 2 things, everything gets much easier!
I'm the founder of Sustainable eCommerce, a serial entrepreneur and brand investor. Over the past decade I've built multiple ecommerce brands myself as well as helped dozens of other business owners scale up their online businesses to 7 figures.
As the world continues to transition to online shopping, I believe we are in a unique position to influence consumer purchasing for a healthier planet.
If you run a sustainable brand & want to grow into a Force For Nature, I can help you scale! I also love working with established ecommerce brands that need help transitioning to sustainable materials and practices.
Founder - Simple Mayhem NZ
"We have nearly tripled our revenue since working with Giles. .... If you have an existing eCom business and want to grow it, I highly recommend working with him!"
Founder - Confetti Rebels
"With Giles you get specific advice for your business. If you're looking to level up, definitely go to Giles!"